Pre-campaign baseline
Keep the audience and demand evidence that informed the campaign available as the reference point for later measurement.
Creator Campaign Measurement
Measure the actions around creator campaigns, not only the content metrics.
Paza connects the intelligence used before a campaign with activation and Companion signals collected during and after it, helping teams understand what happened without pretending engagement alone proves business impact.
Why this matters
Make the decision before the spend.
- Views, likes and engagement do not automatically explain whether the right audience took a meaningful action.
- Creator selection evidence is often lost once a campaign starts, making post-campaign learning disconnected from the original decision.
- Offline and event activations can produce valuable actions that are not visible in standard social analytics.
- Attribution claims become unreliable when correlation, stated intent and observed action are treated as the same thing.
What Paza does
Activation signals
Use Companion entry points and activities to capture check-ins, questions, registrations, offers, referrals and other configured actions.
Action-based reporting
Report observed campaign actions separately from platform engagement so teams can see what was actually measured.
Learning loop
Feed campaign and activation outcomes back into future audience, creator and campaign decisions.
How it works
01
Define what matters
Choose the campaign actions and evidence that should count before activation begins.
02
Collect
Capture relevant platform and Companion signals while preserving their source and context.
03
Compare and learn
Review observed actions against the original campaign thesis and carry the learning into the next cycle.
What teams can take forward
- A clearer separation between engagement metrics and observed actions.
- Campaign evidence that remains connected to the original audience decision.
- Configured activation signals for events, offers, registrations and referrals.
- A repeatable learning loop for future creator campaigns.
Related Paza capabilities
See this on your own market
Tell us the brand, market and decision you are working on. We will walk you through what Paza shows for it.
Frequently asked questions
How should influencer marketing be measured?
Measurement should begin with the campaign objective and separate exposure or engagement from the downstream actions the team can actually observe. The right metric depends on what the campaign was intended to change.
Does engagement equal ROI?
No. Engagement is a platform interaction metric. ROI requires a defined value outcome and a defensible connection between campaign cost and that outcome.
What can Paza Companion measure?
Companion can be configured to capture actions such as entry, questions, registrations, offers, referrals, follow-ups, voucher use and other activation events where those workflows are enabled.