Pre-event demand research
Use Paza audience and social listening intelligence to understand what the target audience cares about and where to reach them before the event.
Event Audience Intelligence
Know who is in the room, what they want, and what sponsors actually got.
Events and brand activations generate real attention but often leave little evidence behind. Paza combines pre-event demand research with Companion, a WhatsApp-based interaction layer attendees join by QR, NFC or link, so organizers and sponsors can capture consented first-party signals and report outcomes they can stand behind.
Why this matters
Make the decision before the spend.
- Sponsors are asked to renew on the strength of footfall and impressions, with little evidence of who engaged or what they did next.
- Organizers learn about attendees through ticketing data alone, without their motivations, interests or intent.
- Activations collect leads on paper or in disconnected tools, so follow-up is slow and attribution is lost.
- Pre-event marketing is planned without evidence of where the target audience is talking and which creators or communities reach them.
What Paza does
Companion on WhatsApp
Attendees join through QR, NFC or a link and interact with registrations, questions, polls, quizzes, check-in and offers, with no app to install.
Sponsor activation and lead capture
Sponsors can run interactions, issue and redeem offers, and capture consented leads, so each activation produces records rather than estimates.
First-party signal record
Interactions are recorded as first-party signals with their source, kept separate from public research data, and only from people who chose to take part.
Outcome reporting
Report actions taken, offers redeemed, leads captured and follow-up engagement per sponsor or activation, alongside the event ROI calculator for cost and contribution scenarios.
How it works
01
Before
Research the audience and plan the activation: messages, sponsors, creators and the outcomes each partner wants.
02
During
Run Companion interactions at entry points and sponsor activations to capture consented participation, intent and actions.
03
After
Follow up with participants, report outcomes per sponsor and carry what was learned into the next event or campaign.
What teams can take forward
- Sponsor reports based on recorded actions, redemptions and leads rather than impressions alone.
- Consented first-party audience signals the organizer keeps for future events.
- Faster, attributable follow-up for sponsors and exhibitors.
- Evidence for pricing the next sponsorship package.
Related Paza capabilities
See this on your own market
Tell us the brand, market and decision you are working on. We will walk you through what Paza shows for it.
Frequently asked questions
What is event audience intelligence?
Event audience intelligence is evidence about who an event reaches, what they care about and what they do, gathered before, during and after the event, so organizers and sponsors can make decisions on more than attendance numbers.
How do you measure sponsor ROI at an event?
Agree the outcomes the sponsor wants before the event, capture consented interactions, redemptions and leads during it, and compare those outcomes against the sponsorship cost. The event ROI calculator helps model cost and contribution scenarios.
Do attendees need to download an app?
No. Companion runs on WhatsApp. Attendees join by scanning a QR code, tapping an NFC tag or following a link.
Whose data is it?
Signals come only from attendees who choose to interact. They are recorded as first-party data with their source and kept separate from public research data.