Brand Agreement

This Brand Agreement applies to businesses, agencies, organizations, and authorized representatives using PAZA as a Brand. It supplements the Terms of Service. PAZA provides intelligence, software, discovery, collaboration, activation, and payment-coordination infrastructure. Unless a separate written order says otherwise, PAZA is not the Brand's advertising agency and is not the employer, manager, or agent of any Creator.

You represent that you are authorized to act for the Brand and that account, business, billing, product, campaign, and verification information you provide is accurate. PAZA or a service provider may require business verification, beneficial-owner information, sanctions screening, tax details, or other KYC/KYB information where necessary.

Brands may use PDE, Social Listening, creator discovery, outreach intelligence, analytics, and other PAZA intelligence tools. Outputs may combine Brand inputs with public, licensed, authorized, third-party, and derived data. They are decision-support tools, not guaranteed facts or forecasts. The Brand remains responsible for reviewing outputs before making material commercial, employment, eligibility, legal, or reputational decisions.

Campaign briefs and accepted proposals should state the objective, deliverables, channels, timing, compensation, usage rights, approval requirements, disclosure requirements, verification criteria, and any material restrictions. Unless PAZA is expressly named as a service provider in a separate written agreement, the Creator supplies Creator services to the Brand directly and PAZA is not a party to that underlying Creator-service contract.

PAZA may provide relevance signals, public metrics, portfolio information, audience context, and other discovery tools. The Brand is responsible for its final selection and for any additional due diligence appropriate to the campaign. PAZA does not guarantee a Creator's future conduct, audience response, availability, or commercial performance.

The Brand must have the rights necessary to provide logos, product claims, copy, footage, data, tracking materials, or other assets to Creators or PAZA. The Brand is responsible for the truthfulness and legality of claims and instructions it supplies and must not require deceptive, unlawful, undisclosed, infringing, discriminatory, or unsafe content.

The Brand must provide Creators with information reasonably necessary to make legally required sponsorship, endorsement, affiliate, or material-connection disclosures. Each party remains responsible for complying with advertising, consumer-protection, competition, platform, and sector-specific rules applicable to its conduct.

Creator compensation is governed by the campaign terms and the PAZA Payment Terms. Where payments are enabled, a licensed third-party payment provider may collect, safeguard, split, settle, refund, or pay out funds. PAZA does not itself provide escrow or hold customer funds as a deposit-taking or stored-value service. The Brand may be required to complete payment-provider verification and accept provider terms.

Fees payable to PAZA for subscriptions, intelligence, activation, software, or other PAZA services are separate from compensation owed by the Brand to a Creator unless an order expressly combines them. The Creator is generally the supplier of Creator services to the Brand. The Brand and Creator are responsible for their respective invoices, VAT/sales taxes, withholding, reporting, and other tax obligations, except where applicable law requires PAZA or a payment provider to collect, report, or withhold.

PAZA may provide tools to review deliverables, evidence, timestamps, links, analytics exports, event actions, or other campaign records. Automated systems may assist review but may be wrong. A Brand must raise a genuine dispute promptly and must not use payment or verification disputes to avoid paying for conforming work. PAZA may provide a platform-level determination where the workflow requires one, but this does not eliminate rights available under the Brand-Creator agreement or applicable law.

Creators retain pre-existing intellectual property. Rights in campaign deliverables are determined by the accepted campaign terms. The Brand may use a Creator's name, image, likeness, content, or deliverables only within the rights granted. Broader paid-media, whitelisting, exclusivity, perpetual, sublicensing, editing, or ownership rights should be stated expressly rather than assumed.

Where a proposal, Showcase asset, funding record, or other material is protected by an access gate, NDA, or click-through confidentiality term, the Brand must comply with those specific restrictions. Viewing an idea does not transfer ownership or grant a license to use it. Financing or investment discussions must be independently documented and may not use PAZA as an unlicensed securities or crowdfunding service.

If the Brand sponsors or operates offers, vouchers, registrations, referrals, or other Companion/event activations, the Brand is responsible for lawful offer terms, inventory, eligibility, required disclosures, fulfillment, redemption, and any product or service supplied to participants. PAZA supplies the technology and measurement workflow unless a separate agreement says otherwise.

If the Brand directs outreach through PAZA, the Brand is responsible for the lawfulness of the audience, message, sender identity, consent or other lawful basis, suppression lists, and opt-out handling required by applicable email, messaging, telemarketing, privacy, and platform rules. PAZA may block or limit outreach that creates legal, deliverability, security, or abuse risk.

The Brand must protect non-public Creator and PAZA information obtained through restricted workflows. Personal information must be used only for legitimate collaboration or business purposes and in accordance with the Privacy Policy and applicable law. The Brand may not use PAZA data to stalk, harass, unlawfully discriminate, infer sensitive traits unlawfully, or build unauthorized surveillance profiles.

PAZA may restrict or suspend Brand access for fraud, abuse, payment risk, legal or provider requirements, repeated campaign violations, security concerns, or material breach. Existing payment, confidentiality, intellectual-property, tax, dispute, and other obligations that should survive termination remain in effect.

The Terms of Service, Payment Terms, Privacy Policy, Acceptable Use Policy, Community Standards, and any accepted campaign or written PAZA order also apply. If they conflict, a specifically negotiated written order controls the PAZA service it expressly covers; specific accepted campaign terms control the Brand-Creator commercial terms; and the Terms of Service control general use of PAZA.

Contracting platform entity: Paza Social, Inc., a Delaware corporation. Contact: legal@paza.social.